The most westerly ward in Swansea, and part of the Gower Peninsula, Gower ward has a population of 3,600.
In 1956, Gower was the first Area of Outstanding Natural Beauty (AONB) to be designated in the UK – chosen for its outstanding landscape and coastline. Neighbouring wards are Penclawdd, Fairwood, Pennard. Gower is a Rural Development Plan eligible ward and sits in the Welsh Government and UK Parliamentary Constituency of Gower.
It covers a total area of 11,484 hectares (2011 Census figure) / 114.84 km² and has a population density of 0.3 people per hectare. Major employers are the tourist industry, agriculture and City & County of Swansea schools.
Gower has the 25th highest ward population in Swansea, and the joint lowest population density (with Mawr). It has a low proportion of 16-44 year olds compared to the Swansea average, and a higher percentage of people aged 45 and over.
It has a low birth rate but a death rate above the Swansea average. It is home to a high proportion of people with higher level qualifications and couple households.