The Labour led-Swansea Council have been encouraged by the numbers of Staycationers choosing Swansea Bay for their holiday or short break this year, according to latest figures.
Visits to the official tourism website for destination www.visitswanseabay.com, have increased by 40% when compared to this time last year. And, not surprisingly, with the Eat Out to Help out Scheme, visitors to the site’s food and drink webpages increased by more than 100%.
These promising figures follow a series of marketing campaigns during and post lockdown, by the Council’s Tourism Team, with the aim of keeping existing customers engaged via the Visit Swansea Bay social media channels.
The initial campaign had asked visitors to #Stayathome, while still reminding them of the beautiful area through positive imagery and an emotive video. A fresh message, following the easing of lockdown restrictions, asked visitors to ‘Visit Swansea Bay. Responsibly’ – a key message which is still being used.
Encouragingly, most local businesses are experiencing a high level of bookings over the summer period and into the autumn season.
Labour Cllr Robert Francis-Davies, the council’s cabinet member for investment, regeneration and tourism, said: ‘During these unprecedented times, it’s encouraging to hear that most local tourism businesses have been busy since the easing of restrictions, with future bookings looking promising too.
“During and post lockdown, the Council’s Tourism Team have been supporting local businesses, whilst executing engaging marketing campaigns ensuring that we stay in touch with our loyal visitor base, whilst reaching out to new customers, keeping Swansea Bay in the forefront of their minds for when they are ready to take their next short break or holiday.
“Our tourism businesses, many of which have achieved the Welsh Government’s ‘We’re Good to Go’ accreditation, have been welcoming their visitors back, safely and responsibly, supported by the Tourism Team’s destination marketing campaigns and clear and consistent messaging.
‘Now that staff are returning from supporting crisis activities, a number of the Council’s leisure facilities are now open, including Blackpill Lido and the crazy golf courses at Southend and Singleton, so visitors and local residents can enjoy fun days out with the family.”