Swansea city centre has successfully retained its prestigious Purple Flag status for 2018.
And Swansea Labour are delighted especially as the city centre was first awarded the status three years ago in recognition of the excellence of its evening and night-time economy from 5pm-5am.
Run by the Association of Town and City Management (ATCM), Purple Flag status rewards city centres where visitors can expect an entertaining, diverse, safe and enjoyable night out.
Cllr Robert Francis-Davies, the council’s cabinet member for investment, regeneration and tourism, said: “It’s wonderful to have retained the prestigious Purple Flag for another year.
“This success is an indication of all the hard work that takes place to make the city centre evening and night-time visiting experience as vibrant, safe, diverse and enjoyable as possible.
“We won the status every year from 2015-17 and were determined to gain the recognition again. All partners work together on our Purple Flag bid and on driving a strategy for the continuous improvement of our city centre’s evening and night-time economy. All partners involved deserve huge credit.
“We will not be complacent for future years and are eager to build on the success of schemes such as the city centre help point, drop-off point, taxi marshals, LED lighting, new directional signs for pedestrians and the removal of unattractive street furniture. Transport schemes like the Unibus late-night bus service for students have also been introduced.”
Partners involved in the management of Swansea’s evening and night-time economy include Swansea Council, Swansea BID (Business Improvement District), South Wales Police, Swansea Street Pastors, St John Ambulance, Swansea International Festival, Swansea University, University of Wales Trinity Saint David, Swansea Taxi Owners Association, many city centre businesses, First Cymru, Abertawe Bro Morgannwg University Health Board, Mid and West Wales Fire and Rescue Service, Coastal Housing and several local developers.