A pilot recycling scheme in Swansea launched by the Labour-led council administration in 2019 has led to a huge increase in recycling.
Shoppers in the city centre have helped Swansea Council recycle more than 145,000 recyclable items over the trial period including plastic and glass bottles, cans and coffee cups and reduced contamination rates by 30%.
The increase in recycling is the result of a joint partnership between the council, environmental charity Hubbub and the Swansea Environment Centre.
In September 2019, the partnership led to the launch of the #intheloop recycling initiative with the introduction of 119 revamped recycling points around the city centre, promoting better use of litter bins with a separate section for glass, metal cans and plastic.
Labour Cllr Mark Thomas, Cabinet Member for Environment Enhancement & Infrastructure Management, said: “Prior to the introduction of the #intheloop initiative, much of what was placed in litter bins was disposed of in landfill due to the contamination between non-recyclable litter and recyclable materials.
“I am really pleased to see the positive outcomes of recycling initiative, the participation of the public and the increase in recycling rates as a result of this.
“The campaign successfully captured the imagination of the public and secured the support of many of our local businesses.”
Gavin Ellis, Co-founder and Director of Hubbub said: “It’s fantastic to see how the people of Swansea have embraced on-the-go recycling and the eye-catching bins have worked really well.
“The success of the Swansea #InTheLoop campaign is the result of a true collaborative effort.
“#InTheLoop aims to leave a legacy so the system remains in place after the trial has finished and thanks to the brilliant efforts and commitment of the Council and its partners, on-the-go recycling will continue in Swansea ensuring that residents can easily recycle when they are out and about in the city centre.”
Shoppers will also have witnessed the appearance of an unusual art installation during the pilot scheme where a giant wave made out of used recyclable items was on display – made up of bottles and other items and showed how much recyclable material goes to waste every twenty seconds in the UK.